Internet marketing studies show that around 75 percent of people who use major search engines never venture on the first page of their search results. Search engine optimization is the most important service that website owners look for because obtaining a competitive organic position in major search engines for certain keywords is best achieved with SEO. SEO leads produce a much high close rate than outbound leads, with an average of 14.6 percent close rates. Outbound links only produce an average of a 1.7 percent close rate. Search engine optimization must be outsourced in order to gain the most of out what search engines can provide.
The search engine industry is one of the largest on the internet, worth around 16 billion dollars. As website owners outsource their search engine optimization needs to increase online sales, the retail industry online is expected to grow to around 9 percent by the year 2016. Social media marketing is also impacting how search engine optimization is being approached by marketing firms and website owners. Almost 95 percent of social media marketers spend time tracking how many fans and followers they have. Finding the right marketing firm to hire for SEO is a process that requires research and a basic understanding with how optimizing a website is achieved.
In other words, learning the basic fundamentals of search engine optimization is the best way to determine which marketing firms should be considered. For instance, marketing firms must focus on PPC management because PPC advertising is needed to test keywords. Link building services is a major component used for offsite optimization. Website owners should avoid firms that don’t focus on offsite optimization elements like inbound links. Content creation is also important for search engine optimization, and marketing firms must provide quality content. More information about SEO can be obtained from various sites online.